Privacy policy

Last updated and effective as of: November 14, 2023

Thank you for visiting one of our websites and/or downloading, installing or using one of our applications or platforms.  We value your privacy and the security of your personal information.  These Privacy Notices (these “Notices”) describe the information we collect about you, how we use your information, the rights you have to restrict our use of your information, and our policies for protecting the security of your information.   Natural Life Collections, Inc., which we will refer to as “Natural Life,” “we,” “us,” or “our,” owns and/or operates the www.naturallife.com website and its related pages, sites, platforms, programs, software, applications and mobile applications, which we may change or update from time to time (collectively, the “Websites”).

By providing us with your personal information or otherwise interacting with us, you consent to our collection, use and disclosure of your personal information in accordance with these Notices. We may provide different or additional notices of our information practices specific to certain programs or activities or with respect to certain of our subsidiaries or affiliates, in which case these Notices will not apply.

Please review these Notices regularly as we may change these Notices from time to time. Such changes, modifications, additions or deletions will be effective immediately upon posting the revised Notices on this page.  The date of the last revision of these Notices can be found above at the top of this page.  Your continued use of the Websites constitutes your acknowledgment of the updated Notices.

COLLECTION AND USE OF PERSONAL INFORMATION 

The term “personal information,” when used in these Notices, means any information that, directly or indirectly, identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household or with an identified or identifiable natural person. The term “personal information” does not include any publicly available personal information or deidentified or aggregate consumer information.  To the extent any state or other jurisdiction’s applicable laws, rules or regulations provide for a different definition of personal data or information, then the term “personal information” shall be interpreted to include such additional data and information solely, and to the extent necessary, for compliance with such laws, rules and regulations.

We may collect and use, and have collected and used during the preceding twelve months, the following categories of personal information for the applicable business purposes.  While we do not sell your personal information in exchange for monetary compensation, certain sharing may be considered a “sale” under certain state laws.  We may disclose, sell or share, and have disclosed, sold or shared during the preceding twelve months, the following information to the categories of third parties listed below for the applicable business purposes and to provide our customers with a more personalized shopping experience.

Categories of Personal Information	Third Parties to Whom such Personal Information may be Sold, Shared or Disclosed	Business Purposes
Identifiers (i.e., a consumer’s name, address, email address, unique personal or online identifier, IP address, etc.)	Service providers that assist us with order fulfillment and customer service Payment processors Service providers that assist us with advertising, marketing, promotional activities, and the administration of our operations Other third parties as required by applicable law	Completion of transaction(s) with the consumer Order fulfillment Customer service(s) General or specific marketing, advertising, and promotional activities Verification of the consumer Compliance with legal regulations Security Internal research
Certain other personal information (including as described in Section (e) of California Civil Code Section 1798.80) (i.e., the Identifiers referenced above and a consumer’s phone number)	Service providers that assist us with order fulfillment and customer service Payment processors Service providers that assist us with advertising, marketing, promotional activities, and the administration of our operations Other third parties as required by applicable law	Completion of transaction(s) with the consumer Verification of the consumer
Commercial information (i.e., products or services purchased, obtained or considered or other purchasing or consuming histories or tendencies)	Service providers that assist us with order fulfillment and customer service Payment processors Service providers that assist us with advertising, marketing, promotional activities, and the administration of our operations Other third parties as required by applicable law	Completion of transaction(s) with the consumer Customer service(s) General or specific marketing, advertising, and promotional activities Verification of the consumer Compliance with legal regulations Security Internal research
Internet or other electronic network activity (i.e., browsing history, search history and information regarding a consumer’s interaction with an internet advertisement, application or website)	Service providers that assist us with order fulfillment and customer service Service providers that assist us with advertising, marketing, promotional activities, and the administration of our operations Other third parties as required by applicable law	General or specific marketing, advertising, and promotional activities Compliance with legal regulations Security Internal research
Inferences drawn from the information above (i.e., creation of a profile about a consumer reflecting the consumer’s preferences, characteristics, trends, behaviors, etc.)	Service providers that assist us with order fulfillment and customer service Service providers that assist us with advertising, marketing, promotional activities, and the administration of our operations Other third parties as required by applicable law	Completion of transaction(s) with the consumer Order fulfillment Customer service(s) General or specific marketing, advertising, and promotional activities Compliance with legal regulations Internal research

 

We may collect personal information when you interact with us or any of our brands or affiliates, such as when you:

• Access, use, visit, register through, or purchase or return goods or services via the Websites;
• Consent to receive our promotional emails, SMS/text messages, job postings or other communications;
• Provide information from your emails, texts, chats, video calls and voice calls with our representatives;
• Participate in our contests, sweepstakes or promotions, or participate in one of our surveys or other customer research;
• Submit product ratings and reviews;
• Contact us or one of our service providers with a comment, question or complaint; or
• Enroll or participate in one or more of our customer, loyalty, rewards, or other programs.

We do not collect your sensitive personal information (as such term is defined under applicable state laws); therefore, we do not sell your sensitive personal information or share your sensitive personal information for purposes of cross-context targeted advertising. 

We use third parties to improve our ability to identify visitors to our website. As part of this service, we may make available identifiers to these third parties including our visitors’ IP addresses, cookies, and hashed versions of email addresses captured from your visit. We, and third parties, use this data to obtain more information about our visitors and reach out to them through other channels, such as email and/or direct mail. You have the right to opt-out of targeted advertising/sharing of your personal information and any sales of your personal information by using this webform or by contacting us using the contact information provided to you below.

RETENTION OF PERSONAL INFORMATION

We only keep the personal information that we collect from you for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law.  The criteria we use to determine the retention period includes the nature of the information, the purpose for which the information was collected, and whether a legal obligation requires us to retain the information.  We may also retain aggregate information for research purposes and to help us develop and improve our services. You cannot be identified from aggregate information retained or used for these purposes.

PERSONAL INFORMATION OF MINORS

We do not knowingly collect personal information directly from children under the age of thirteen (13) (or such other digital age of consent in your jurisdiction, for example, sixteen (16) years of age in certain European countries) (each a “Minor”) without parental consent.  The Websites are general audience sites and are not specifically targeted to or intended for use by children.  If we learn we have collected or received personal information from a Minor without verification of parental consent, we will delete that information.  If you believe we might have any information from or about a Minor, please contact us using the contact information we provided to you below.

TRACKING USER ACTIVITY AND OPT-OUT PREFERENCE SIGNALS

Certain web browsers allow users to enable a Do Not Track privacy preference setting that allows users to opt out of tracking by websites and online services.  There is not a common understanding of how to interpret these Do Not Track signals so our Websites do not currently respond to Do Not Track signals.

You may set your browser or device to send an opt-out preference signal, such as through the Global Privacy Control, to signal a request to opt-out of the sale or sharing of your personal information or a request to opt-out of the processing of your personal information for the purpose of targeted advertising.  We will process any valid opt-out preference signal by honoring such opt-out preference signal as a request to opt-out of the sale and sharing of your personal information and/or a request to opt-out of the processing of your personal information for the purpose of targeted advertising 

SECURITY

We have implemented reasonable security practices and procedures appropriate to the nature of each category of personal information that we collect from you to prevent unauthorized access, destruction, disclosure, modification and use or your personal information.  If you create an account through the Websites, please select strong login credentials and do not share your password.  Please contact us if you have any concerns regarding the security of your account or personal information. 

USE OF COOKIES

When you use our Websites we collect information using a variety of methods, such as cookies and pixel tags.  We will store cookies on your computer in order to facilitate and customize your use of our Websites. A “cookie” is a small data text file, which a website stores on your computer’s hard drive (if your Web browser permits) that can be retrieved later. Our cookies and pixel tags may store information that includes, without limitation, randomly assigned user identification numbers, the country where you are located, and your first name. The cookies make your use of the Websites easier, make the Websites run more smoothly and help us improve the security of the Websites. You are always free to decline our cookies if your browser permits, but some parts of our Websites may not work properly as a result.

We use the following types of cookies:

• STRICTLY NECESSARY COOKIES. These are cookies that are required for the operation of our Websites and to provide our services to you and our customers. They include, for example, cookies that enable you to log into secure areas of our Websites.
• ANALYTICAL/PERFORMANCE COOKIES. These cookies allow us to recognize and count the number of visitors to the Websites and to see how visitors navigate and use our Websites.  This helps us for our legitimate interests of improving the way our Websites work, for example, by ensuring that users are finding what they are looking for easily.
• FUNCTIONALITY COOKIES.  These cookies are used to recognize you when you return to our Websites. For example, this enables us to personalize our content, greet you by name and remember your preferences (for example, your choice of language or region), and items you may have previously browsed, searched or reviewed, or placed in a shopping cart (if applicable).
• TARGETING/ADVERTISING COOKIES. These cookies record your visit to our website, the pages you have visited and the links you have followed. We may use this information subject to your choices and preferences to make our Websites and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

This information collected by these cookies may constitute personal information if it is capable of identifying you. In these circumstances, this information is subject to the provisions of these Notices.

LINKS TO WEBSITES

Except as otherwise discussed in these Notices, these Notices only address the use and disclosure of information we collect.  Other sites accessible through our Websites have their own privacy notice and data collection, use and disclosure practices.  Please consult each site’s privacy notice.  We are not responsible for the policies or practices of third parties.  You should contact these third parties directly if you have any questions about their use of the information that they collect.

RIGHTS OF COLORADO, CONNECTICUT, AND VIRGINIA RESIDENTS

This section applies to Colorado Consumers, as defined by the Colorado Privacy Act (the “CPA”), Connecticut Consumers, as defined by the Connecticut Data Privacy Act (the “CTDPA”), and Virginia Consumers, as defined by the Virginia Consumer Data Protection Act (the “VCDPA”) that use our Websites. Capitalized terms defined in the CPA, CTDPA, or VCDPA that are used in this section shall have the same meaning as in the CPA, CTDPA, or VCDPA, as applicable.

We do not Sell your personal information. We may Process your personal information for Targeted Advertising. You have the right to opt-out of the Processing of your personal information for Targeted Advertising , as described below.

If you are a Colorado, Connecticut, or Virginia Consumer, subject to certain conditions and restrictions set forth in the CPA, CTDPA, or VCDPA, as applicable, and other applicable laws, you have the following rights with regard to your personal information:

1. Right to Access. You have the right to confirm whether we are Processing your personal information, to access your personal information, and to ask that we provide you a copy of the personal information we collected about you in a portable format.
2. Right to Correct. You have the right to correct inaccuracies in your personal information. If offered as a feature of the Websites, you may be able to edit some of the information about you.
3. Right to Delete. You have the right to delete personal information that we have collected from or obtained about you. 
4. Right to Opt-Out of Sales. You have the right to opt-out of the Sale of your personal information.
5. Right to Opt-Out of Targeted Advertising. You have the right to opt out of the processing of your personal information for purposes of Targeted Advertising. If offered as a feature of the Websites, you may be able exercise this right in part via the Websites .
6. Right to Opt-Out of Profiling. You have the right to opt-out of our processing of personal information for purposes of profiling. We do not offer a way for you to submit such a request because our profiling does not result in decisions that produce legal or similarly significant effects.
7. Right to Withdraw Consent. You have the right to withdraw your consent to our Processing of your sensitive personal information.  We do not collect or Process your sensitive personal information and therefore, we do not offer a way for you to submit such a request.
8. Right to Appeal. If you are unsatisfied with our actions related to the exercise of one of your privacy rights above, you have the right to appeal our decision.

You or your authorized agent, provided that such you have given your authorized agent signed written permission, may exercise the above rights by contacting us using the contact information we provided below, or using this link to submit the request via a webform. If you make a privacy rights request, we will retain the personal information provided to us to fulfill your request for our record keeping purposes.  To protect the security of your personal information, depending on the nature of your request, you may be asked to provide information to verify your identity before your request can be processed. We will confirm receipt of your request and respond to your request as soon as we reasonably can and no later than legally required.

If your authorized agent submits the request, we may deny the request if we are unable to authenticate, with commercially reasonable effort, your identity and your authorized agent’s authority to act on your behalf.  If you choose to submit a request to access, a request to delete, or a request to correct, you must include with your request information that we can use to verify your request, which may include, for example, your name, address, email address, phone number, and any other information applicable to your request and to assist us in verifying your identity.  We will verify your request by comparing the information you provided in your request to the information we have previously collected about you.

You have the right to not receive discriminatory treatment for exercising these privacy rights.  We do not discriminate against you because you have exercised your privacy rights and we do not do the following as a result of your choice to exercise the privacy rights outline in these Notices: charge different rates for goods or services; provide a different level, quality, or availability of goods or services; or suggest any of the preceding will occur.

RIGHTS OF CALIFORNIA RESIDENTS

This section applies to California Consumers, as defined by the California Privacy Rights Act (the “CPRA”) that use our Websites.  Capitalized terms defined in the CPRA that are used in this section shall have the same meaning as in the CPRA. 

If you are a California Consumer, subject to certain conditions and restrictions set forth in the CPRA and other applicable laws, you have the following rights with regard to your personal information:

1. Right to Access:  You have the right to (i) confirm whether we are processing your personal information and (ii) obtain a copy of your personal information we collected about you in a structured, commonly used and machine-readable format. 
2. Right to Delete:  You have the right to delete all or some of the personal information we have collected about you, subject to certain exceptions permitted under Section 1798.105 of the CPRA.  Removal may not encompass all possible locations; for example, back-ups, information in our systems for business purposes such as, transaction records and warranty information. 
3. Right to Correct:  You have the right to change, update or correct inaccurate personal information that we maintain about you.  If offered as a feature of the Websites, you may be able to edit some of the information about you.
4. Right to Opt-Out:  You have the right to opt-out of the sale or sharing of your personal information.   
5. Right to Limit:  You have the right to request that certain businesses limit the use of your sensitive personal information to certain uses permitted under Section 1798.121 of the CPRA.  We do not collect, use, or disclose your sensitive personal information and therefore, we do not offer a way for you to submit such a request.

You or your authorized agent, provided that you have given your authorized agent signed written permission, may exercise your rights listed above by contacting us using the contact information we provided to you below or by using this link to submit your request via a webform.  Depending on the nature of your request, you may be asked to provide information to verify your identity before your request can be processed. We will confirm receipt of your request and respond to your request as soon as we reasonably can and no later than legally required.

If your authorized agent is submitting the request, we may deny the request if the agent does not provide us with (1) a power of attorney that is valid under California law, or (2) your signed written permission that the agent has been authorized to act on your behalf.  If you choose to submit a request to access, a request to delete, or a request to correct, you must include with your request information that we can use to verify your request, which may include, for example, your name, address, email address, phone number, and any other information applicable to your request and to assist us in verifying your identity.  We will verify your request by comparing the information you provided in your request to the information we have collected about you.

You have the right to not receive discriminatory treatment for exercising these privacy rights.  We do not discriminate against you because you have exercised your rights under the CPRA, and we do not do the following as a result of your choice to exercise any rights as outlined in these Notices: charge different rates for goods or services; provide a different level or quality of goods or services; or suggest any of the preceding will occur.  If you are an employee, applicant or independent contractor, you will not be retaliated against for exercising your rights under the CPRA.

RIGHTS OF UTAH RESIDENTS

This section applies to Utah Consumers, as defined by the Utah Consumer Privacy Act (the “UCPA”), that use our Websites. Capitalized terms defined in the UCPA that are used in this section shall have the same meaning as in the UCPA.

We do not Sell your personal information. We may Process your personal information for Targeted Advertising. You have the right to opt-out of the Processing of your personal information for Targeted Advertising , as described below.

If you are a Utah Consumer, subject to certain conditions and restrictions set forth in the UCPA, and other applicable laws, you have the following rights with regard to your personal information:

1. Right to Access. You have the right to confirm whether we are Processing your personal information, to access your personal information, and to ask that we provide you a copy of the personal information we collected about you in a portable, readily usable format, to the extent technically feasible and practicable.
2. Right to Delete. You have the right to delete personal information that we have collected from or obtained about you. 
3. Right to Opt-Out of Sales. You have the right to opt-out of the Sale of your personal information.
4. Right to Opt-Out of Targeted Advertising. You have the right to opt out of the processing of your personal information for purposes of Targeted Advertising. If offered as a feature of the Websites, you may be able exercise this right in part via the Websites .

You or, in the case of a known child or a consumer subject to guardianship, conservatorship, or other protective arrangement, your parent, guardian or conservator (each an “authorized agent”), as applicable, may exercise the above rights by contacting us using the contact information we provided below, or using this link to submit the request via a webform. If you make a privacy rights request, we will retain the personal information provided to us to fulfill your request for our record keeping purposes.  To protect the security of your personal information, depending on the nature of your request, you may be asked to provide information to verify your identity before your request can be processed. We will confirm receipt of your request and respond to your request as soon as we reasonably can and no later than legally required.

If your authorized agent is submitting the request, we may deny the request if we are unable to authenticate, with reasonable effort, your identity and your authorized agent’s authority to act on your behalf.  If you choose to submit a request to access or a request to delete, you must include with your request information that we can use to verify your request, which may include, for example, your name, address, email address, phone number, and any other information applicable to your request and to assist us in verifying your identity.  We will verify your request by comparing the information you provided in your request to the information we have previously collected about you.

You have the right to not receive discriminatory treatment for exercising these privacy rights.  We do not discriminate against you because you have exercised your privacy rights and we do not do the following as a result of your choice to exercise the privacy rights outline in these Notices: deny a good or service, charge different rates for goods or services; provide a different level of quality of goods or services; or suggest any of the preceding will occur.

CALIFORNIA’S SHINE THE LIGHT LAW

Under California’s “Shine the Light” law (California Civil Code Section 1798.83), if you are a California resident, you may opt-out of the disclosure of your personal information to third parties for such third parties’ direct marketing purposes.  You may also request that we provide you with (1) a list of the categories of information disclosed by us to third parties for such third parties’ direct marketing purposes during the immediately preceding calendar year and (2) the names and addresses of all of the third parties that disclosed your personal information to for direct marking purposes in the immediately preceding year.  To exercise your rights under California’s “Shine the Light” law, please contact us using the contact information we provided to you below.

RIGHTS OF NEVADA RESIDENTS

We do not sell (as defined under Nevada law N.R.S. 603A.333) any Covered Information (as defined under Nevada law N.R.S. 603A.320).  If we do so, we will let you know in these Notices and you will have the right to opt out of selling of certain Covered Information under Nevada law by contacting us using the contact information we provided to you below, or as otherwise provided in these Notices or the Websites. If you would like to make a further inquiry regarding the sale of your Covered Information, please contact us using the contact information we provided to you below.

FINANCIAL INCENTIVE PROGRAMS 

We provide special offers and discounts to our customers who sign up for our loyalty, rewards, or other programs, such as our VIP and Refer-a-Friend programs (collectively, our “Programs”).  Customers enrolled in our Programs may earn and redeem rewards and other special offers by signing up through our website, by texting HAPPY to 30804, or by referring other customers to our website by using a Refer-a-Friend program link.  To enroll in our Programs, you may be required to provide us with certain personal information, including identifiers such as your name, telephone number, and email address.  If you provide your name, telephone number, and email address to enroll in our Programs, we may share such information with our vendors for targeted advertising purposes.   Personal information that we collect when you enroll in our Programs may be shared with payment processors, analytics providers, and vendors that assist us with managing our Programs.  Participation in our Programs is entirely voluntary.  You may opt-out of our Programs by texting STOP to 30804.  If you elect to exercise your right to request that we delete personal data we have collected about you, we will not be able to provide you the special offers and discounts available to customers who enroll in our Programs because we will not be able to associate your activity, such as your purchase history, with a Program profile.  Under the laws of some states and other jurisdictions, including, for example, California, our Programs may be considered a financial incentive provided in exchange for the collection, retention, and use of your personal information.  While we do not assign a monetary value to personal information that we collect, based on our good-faith estimate, the value of the special offers that our customers receive from the Programs is reasonably related or equal to the value we receive from the use of Program participants’ personal information.  To estimate the value of Program participants’ personal information collected in connection with the Programs, we calculated the administrative costs related to providing the Programs to our Program members and collecting and retaining personal information, and the expenses related to the special offers redeemed by Program participants.

UNSUBSCRIBING FROM OUR EMAIL LIST

If you would like to unsubscribe from our email list, please contact us or use the unsubscribe link in one of our emails to you and we will remove your name from our email list. Please understand that you may receive emails between the time you request to be removed from our list and the time we are able to process your request. Email communications are not encrypted and are not considered a secure means of transmitting credit card numbers or other payment information. We will never ask for sensitive information via email.

CONTACT US

Please get in touch with us if you have any questions about these Notices, the practices of the Websites, your dealings with the Websites, or would like to exercise any of your rights afforded by applicable law. You may contact us by mail at the following address:

Natural Life Collections, Inc.
Attn: Privacy Compliance
901 7^th Avenue South
Jacksonville Beach, Florida 32250

You may also contact us by email at support@naturallife.com with “Privacy” in the subject line or at our toll-free number 888.483.7344.